Marketing Trends for 2019 which all S.M.E. businesses owners need to know and think about.
Its January, so if you haven’t already got one in place, you should really start thinking and planning your marketing strategy for 2019 and beyond. To stay ahead of the game and your competitors, you cant keep doing things the same way.
Here are some tips which we thing you should consider…
Enhancing the Customer Experience
Customer Experience is often mistaken for User Experience (UX) in the context of web design. Customer Experience includes UX but is much much more ! !
Customer Experience encompasses every single touchpoint that customers have with your business from the first phone call through to final interaction.
There are many ways to enhance Customer Experience but simply ensuring that all your employees are trained to put the customer first. This includes a warm and friendly attitude as well as conveying the right information.
Ask yourself, How often do you ask your customers for feedback? Customer surveys, whether on your website or handed out in your store, are important for tracking satisfaction. Use these regularly and update them with new questions, such as how people feel about new products, features and policies.
Finally engage actively on social channels, don’t just post – engage!
If your business is location driven then make sure you own both the physical and digital market for these locations – this can be done through many ways.
For example: SEO – by developing a proactive Location based Search Engine Optimisation campaign as part of your overall marketing strategy will over time deliver your 10x the return from similar digital channels such as Paid Search.
Data & Customer Profiling
While there are many uses for data, nothing is more useful than compiling information about your customers. Small businesses need data as much as their larger counterparts. Whether your business is web-based or brick and mortar, there are now more ways than ever to learn all about your customers — who they are, where they live and what they need.
The best way to get information from people is to ask them for it. Not everyone will fill out your surveys but many people will, especially if you give them an incentive such as entering them into a contest.
Finally Use Micro-Marketing
As marketing gets more expensive and competitive, it’s increasingly important to target your audience and identify your customers’ unique needs.
If you have an email list, you can separate it into several lists based on preferences and buying patterns.
At Vault-MCM, we don’t just work with large companies, we love working with SME Owner managed businesses across the UK, especially in Birmingham and the West Midlands, often supporting the MD and providing that top level marketing strategy insight often missing due to time restraints as they are busy running their business.
If you would be interested in a completely FREE no-obligation conversation with one of Marketing Strategy experts then either give us a call on 0121 227 5026 or email us at firstname.lastname@example.org.