For every brand, no matter who you are, there comes a time when your brand begins to appear – well, dull. That’s because the world never stops going round – trends change, there is constant innovation and aver evolving marketplace. Brands can either keep up or get old and die. Occasionally even good brands need to be polished to stay shiny and updated and attractive, at least for the audiences that matter. 
Rebranding can work like a double expresso shot that suddenly draws in interest and stimulates growth. It can make your target audience think you have something new to say.
A rebrand doesn’t even have to entail an entirely new set of brand assets. It can be a simple change in the website layout, business cards or a new logo – whatever you feel would be most effective in boosting your business. Some of the best rebrands have been an evolution rather than revolution… Check out the history of the Apple Brand or BMW for example…
So when is rebranding most beneficial?
  • When you’re about to launch a new product or service. You want to make sure that every part of your brand is cohesive and ties in with your look.
  • When your reputation and public reception has gone kaput. Rebranding is a way to turn those perceptions around and showcase a new company ethos and goals.
  • When you’re trying to say “hello” to a new market or demographic persona. It can help rewire your brand to cater to their needs, values and desires.
  • When outdated look and feel or content severely need bringing up to date. It’s part of the life of every business at one time or another – even those that are doing extremely well.
Rebranding??? Worried about losing loyal customers? Don’t. Studies show that new looks are more likely to ignite new interest and engagement from existing markets.

When done right, rebranding a company is absolutely worth it. However, it’s important to be clear about what you want to achieve before you begin, and to be as transparent as possible throughout the transition. Your customers and your staff will want to hear how it’s going, so be sure to keep them in the loop.

At Vault-MCM we have developed a framework that will examine, analyse and define your brand. We then apply this framework to help inform the creative process, helping us to craft messaging, artwork, programs and experiences that resonate with your target market.

Our methodology combines award winning creativity with analytics and practical logical systems and thinking to help you understand your brand.

For more information contact one of our team here.