We believe that SEO should be first and foremost in any company’s digital marketing strategy; it enables you to have a sustainable marketing channel which you have the power to dictate – in other words you are not governed by the increasing costs of paid search or risk of being outspent by a rival.
Ever wondered how the web pages at the top of the search results get there? It’s because they were search engine optimised (SEO). Exactly how search engines work is a closely guarded secret but the main principles are known –think of it as a cake recipe with 400 ingredients – throw 400 ingredients together in any order and you might get a cake, it might not rise or taste very nice though… However, follow the recipe, add the right ingredients in the right order and you get the perfect cake, perfectly risen!
Getting your website ranking organically is key for business growth; and getting onto page 1 can be a game changer. After all what do you do when you want to find something on the internet? You search for it! Then you click on one of the links on the first page of the search results. In-fact 93% of visitors will behave in exactly the same way.
A lot of clients believe that SEO is some kind of Dark Art? Every day we speak with clients who have had their fingers burnt (and wallets emptied) by so called ‘SEO specialists’ with their smoke and mirrors approach – they get a tasteless slice of expensive cake.
Each search engine has its own algorithm, split into many areas. However, looking at this from a broad perspective, search engine algorithms operate on three main algorithmic factors when deciding on where to position a website in its SERPs (Search Engine Result Pages).
CONTENT, and what keywords are in your page content
LINKS from other websites
RELEVANCY to the search enquiry
Your chances for a better ranking grow when your website contains the same words that are being searched. Keywords are especially effective when they are found in a website title, address or headings. However, its quality over quantity. Some, so called, SEO experts try to fool the search engines with some ridiculous keyword occurrence instead of focusing on quality content first.
Websites that link to yours basically tell search engines that you have some good stuff there. But again, quality over quantity. Links from irrelevant sites won’t help you achieve a better rank, in fact poor links (or black links) can actually penalize your site..
What we’ve just talked about provides a basic introduction to SEO – in reality it’s not a simple task and you’ll definitely need someone to help you with it – like us! We help identify the right keywords, write friendly site code and figure out the best linking tactics to deliver your business page 1 rankings and increase quality organic traffic.