So where do you start?
First things first, recognise that it’s going to take time to build the right infrastructure – it doesn’t just happen overnight, and to be honest, it will be painful at various stages.
Break the project down into simple yet logical stages, and set targets for what you expect each stage of the development to achieve.
Start by mapping your customer journey, think about it from your customer’s point of view, understand the touchpoints, and define what you want to happen and when you want it to happen.
Build your infrastructure to deliver your customer experience, not vice versa.
Finally, make sure you have the right partners to support you.
Why not take a look at the journey we take our clients on to map, plan and build their infrastructure? Simply click here and contact one of our specialists as to how we can help you.